Public relations in the entertainment industry, along with corporate, educational, and governmental spheres, are heavily discussed and practiced. Paradoxically, public relations in the medical field is still frowned upon and not taken seriously. In the context of health care, what does public relations imply exactly? According to a broad definition, excellent press relations presents medical professionals and their accomplishments in a seamless and unhindered manner. Public relations in healthcare is thought to be significantly more successful the more such issues are covered. That is not, however, how the reality is portrayed here. The medical community, the government, patients, and relationships with the general public both domestically and globally are all included in the vast field of public relations in the health care industry. In India, public relations strategies differ between the two categories of healthcare facilities—private and government.
The role of public relations is broad at government hospitals, healthcare facilities, and organisations that provide health education. The vast majority of Indians living in poverty are unable to afford to visit Kokilaben, Apollo, or Max hospitals. Their only source of healthcare is provided by state and federal government facilities. There is undoubtedly a lot of strain on these medical facilities. The workload for medical, paramedical, and even lower level employees in government health care is excessive.
They consist of patient care, answering questions about different health-related matters, maintaining the facilities where they operate, ongoing research into new medical advancements, and, most importantly, providing care at reasonable prices.
Corporate hospitals often serve a specified clientele with considerable financial means. Because of their wealthy upbringing, they occasionally view health care as a luxury.
Private hospitals are accused of overcharging, which even the wealthy cannot pay, according to complaints made around the country. The purpose of the West Bengal Clinical Establishment Act of 2017 was to take advantage of these facilities’ undesired actions in order to defraud patient parties. Even though this act’s operations have legal ramifications, it is working out well for the state. Corporate hospitals continue to charge exorbitant fees to patients, who are their primary source of profit, unfazed.
Public relations professionals are employed by large, privately held hospitals, clinics, and diagnostic facilities at competitive pay. In addition to developing company and doing work with the media, they assist with different government liaisons and maintain unwavering commitment to their management. They frequently make every effort to hide the unpleasant facts, which are damaging to the organisations they work for. Since concealing facts and presenting incorrect information is not authorised anywhere in the subject’s lexicon, this is unquestionably anti-public relations. It’s a hard-core fact, albeit very few will acknowledge it.
There hasn’t been much published or discussion on public relations in the field of health. This is a result of the fear that hidden weaknesses may come to light among medical authorities. It makes sense that there are many instances of public attacks or beatings of medical celebrities. It is undeniably a serious crime for anybody to intentionally harm physicians. Nonetheless, a close examination does show that patients feel forced to respond aggressively when they are angry at the attitudes and carelessness of medical professionals. It is the medical professionals’ lack of appropriate public relations and empathy in these situations.
The human touch still has a greater influence on public relations in the healthcare industry than academic research and technological advancements. Because the mind cannot be controlled by technology, artificial intelligence cannot bring the human touch to health care public relations that emotional intelligence can.
A unique instance of effective public relations for healthcare, where victims should be accurately identified and supported in leading normal lives. May public relations in the healthcare industry be acknowledged as a crucial component of health welfare initiatives on this World Health Day.
ABHISHEK VERMA
Author: This news is edited by: Abhishek Verma, (Editor, CANON TIMES)
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